Kawamura trademarked both names for the Japanese Domestic Market and Europe, WCC trademarked the brands for the USA. Louisville Cycle & Supply (Louisville, KY) were sub-distributors for both brands in the Southeast, and Pettee Cycle (Denver, CO) were sub-distributors of both brands in Colorado and surrounding states. Howie Cohen Builds The BusinessĪ second line allowed WCC to market essentially identical bikes through more than just one dealership in a sales territory. Nishiki s in Denmark have another serial number format to conform with Danish law. Seem most common in the Netherlands and Sweden. The serial numbers that start with E for Europe. Some one needs to compare the Nishiki/Kawamura frames with serial numbers that start with E to the Finland frames. Exception is letter S, used on all frames prior to 1975. here is the decoder info Serial number format XYZZZZZ where: X is a letter indicating the market using the following codes: C = Canada (pre-1985) K = USA (pre 1985) W = USA (1985-1987.) Y is a letter indicating the last digit of the manufacturing calendar year, where A =1, B = 2, C = 3 J = 0. If there is no serial number near the cranks, you should check other common places including the front headset or rear stays. Turn your bike upside down and record the number. The majority of serial numbers are located under the bottom bracket where the two pedal cranks meet. The serial numbering schema has been worked out by some bicycle geeks. Many of these frames were manufactured by Kawamura of Japan. And Canada did so under two different names so that they could manipulate the market more effectively. The company that imported them in the U.S. Norco and Nishiki of this era were really the same bike.
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